What if we could design a methodology to commercialize ingenuity?The Next Chapter is an experimental initiative that converges the potential of idealist design with the power of capitalism to help brilliant ideas find traction.Strategic design, applied towards ideal futures.Our goal is to develop medium-agnostic strategies that imagine best-case outcomes for those working on behalf of humanity and our planet.Building communities around ambitious ideas.Our work explores how designing the conditions for commercialization enables an organization, initiative, technology, or an idea to achieve its apex, driving cultural, communal, and planetary change. Ideal achieved through collective action.We start by imagining an ideal state five to ten years in the future, and then devise a series of conditions that must be met in order for that state to be achieved. From there, we leverage design as a tool to create the most ideal experience(s) within each condition. Better by design.The world would be a different place if design was given credit not as a practice, but as a tool to be used on any number of problems. Imagine if every company had a Chief Design Officer. Or if we elected
a Secretary of Design in local government.
People whose job it is to think deeply with logic and empathy at the same time. To find universality while still appreciating nuance. To find beauty in the mundane and to improve solutions to problems we might not even realize we have.
Because you can design anything: a chair, a cure, an intersection, an interaction, a menu, a meeting, a feeling.
Design is a tool to imagine better, shared futures. Applied, it inspires new ways of living, and new futures to live in.
And we intend to do just that.