Aethos
*Art, science, & aesthetics

Dr. Rapaport, a world-renowned plastic surgeon, was hoping to revamp his existing CoolSpa medspa experience; expanding services and investing in novel technologies to deliver industry-leading treatments. The new brand needed a new name and a new reason to exist in the crowded NYC medspa landscape.

My strategy was rooted in the clinical frustration by the lack of oversight, precision, and professionalism in the medspa space. But, rather that wasting energy trying to redefine “medspa” for New Yorkers, I decided to carve out an entirely new space—transforming transformation—where aesthetics met clinical standard, overseen with expert-guide care.

Creative Partner—ABD

[Brand Strategy, Naming, Interior Design Direction, GTM Marketing Plan]