Four Seasons, Caye Chapel
*Elusive Omnipresence

Thor Equities purchased a private island off of the coast of Belize, hoping to attract a 5-star operator for the resort and residential components. 

Steering clear of couples and kids, smiling on a white sand beach, I developed the creative strategy, Elusive Omnipresence. A brand one step ahead of its guests. To activate the idea, I recommended an approach about Framing Narratives — essentially what absent is just as evocative as what is present. By leaning away from industry benchmarks, we created an atmosphere of mystery and desirability around the project.

Our effort was successful in attracting Four Seasons as the operator for the island.

Creative Partner—PSA

[Brand Strategy, Activation Strategy, Creative Brief]