Gavea
*A Most Serious Facade

Gavea is a luxury cashmere brand that had a hard time finding its voice in the reductive world of fashion branding — so we decided to have a little fun. We imagined a brand framework that built-in windows for curiosity, allowing the brand windows to challenge the status quo, leave room for evolving inspiration, and imagine freely.

Creative Partner—PSA CREATIVE

[Brand Strategy, Engagement Strategy]