Hagal
*powering the digital backbone of tomorrow

Hagal is a Norwegian technology company transforming the future of batteries. heir technology extends the lifetime of new batteries and gives used batteries a second life. But its complicated evolution made identifying it’s hero technology, focused sector and therefore its target audience nearly impossible.

After reacquiring the company in 2024, Hagal needed to refocus its efforts on its original hardware and cloud-based Battery LifeCycle Hub technology. But the world and the market had evolved since, and Hagal’s C-Suite needed help to find a market fit to direct future technology development and investment narratives.

I worked with OCTO to create a market strategy and growth narrative to guide the company into its next chapter.

Agency Partner—OCTO

[Market Strategy, Audience Personas, Strategic Positioning]