Collins Aerospace
* Finding Market Fit

I determined the market fit and launch opportunities for a new product in the early stages of development.

Work started by conducting a series of interviews with experts across the private, commercial, private jet, and military aviation sectors to learn more about their needs and how, when, and for whom IGA might add value. ABC navigated the many different personas that might interact with AIG and the various times within the flight (e.g. takeoff, taxi, towing, etc.) to 1. Determine the most valuable personas to test, 2. The right visuals to share with them, and 3. Create interview guides for a third-party partner to use when conducting a session.

Agency Partner—BIG DREAMS

[Persona Mapping, Qualitative Research, Market Fit / GTM Strategy]